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Special Report on Technology Adoption Strategies in Publishing
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"Special Report on Technology Adoption Strategies in Publishing"

Exclusive Insight on Publishers’ Technology Objectives, Obstacles, Budgeting & Revenue Drivers

In the Digital Era, implementing the right technology may be the single biggest challenge and opportunity for publishers today. It’s certainly one of the biggest concerns, occupying the focus of media executives in all functions and seniority levels. The right tech that fits with a publisher’s existing tech stack can yield operational efficiencies, cost savings, and above all, revenue. The wrong technology can eat up valuable time, resources, and mental bandwidth.

Publishing Executive, in collaboration with NAPCO Research, has produced this Special Report on Technology Adoption Strategies in Publishing to better understand what publishers’ objectives are when investing in new technologies, what considerations they make when choosing a technology, how they’re budgeting for technology investments, and what technologies are driving the most revenue. This report will enable publishers to determine how their technology investment strategies and budgets compare to their peers.

Key Research Questions

  • What are publishers objectives when investing in new technologies?
  • What are the important considerations publishers make when choosing a technology?
  • How are publishing and media companies budgeting for technology investments?
  • What technologies are helping publishers drive revenue?

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