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5 Critical Steps in Turning Integrated Data into Revenue
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"5 Critical Steps in Turning Integrated Data into Revenue"
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Adopting a data-first sales strategy requires support from every department in your organization

Audience data is without a doubt a publisher’s most valuable asset in today’s hyper-targeted, multichannel world. Media organizations must first bring it all together in a unified database — a challenge in and of itself. But the work doesn’t stop there.

Ronda Hughes, a B2B media veteran, stresses that to see a return on investment in an integrated database, there are 5 critical steps that must be taken across a media organization after implementation.

Download this resource to discover the 5 critical steps:

  • True integration
  • Evaluating and identifying rich and missing data
  • Adopting audience-first digital sales strategy
  • Mandatory marketing for digital campaigns
  • Succinct yet comprehensive reporting

This report details each step in the TEAMS process, which media organizations can embrace to start turning data into dollars. Download this incredible resource for all for the details today.


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