Adopting a data-first sales strategy requires support from every department in your organization
Audience data is without a doubt a publisher’s most valuable asset in today’s hyper-targeted, multichannel world. Media organizations must first bring it all together in a unified database — a challenge in and of itself. But the work doesn’t stop there.
Ronda Hughes, a B2B media veteran, stresses that to see a return on investment in an integrated database, there are 5 critical steps that must be taken across a media organization after implementation.
Download this resource to discover the 5 critical steps:
This report details each step in the TEAMS process, which media organizations can embrace to start turning data into dollars. Download this incredible resource for all for the details today.
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